Happy Monday! 

It’s my birthday week (: What better gift could I ask for than a King Kylie return? As a girl who was glued to Tumblr and Snapchat in high school, I am eating up this comeback. It also makes me feel like this.

Also in today’s newsletter: backlash toward Trisha Paytas’ Broadway announcement, the Boss & CEO needs our help, Hasan Piker dog collar fallout continues, Clairo finds her subreddit, and more. Plus, a Saturn Return playlist for my 27th birthday (even though I’m not technically entering mine for a bit). Mwah!!!

After teasing a return to form last year, Kylie Jenner is bringing King Kylie back in earnest. 

For those who weren’t overlining their mouths with Kylie Cosmetics lip kits in 2015, King Kylie was the blueprint for many 2010s teens just getting into makeup. This was, perhaps, Jenner’s most iconic and influential era. With vibrant dip-dyed hair, massive sunglasses, and a big pout, King Kylie had the girls selling out her matte liquid lipsticks in seconds. 

In true Kardashian fashion, the youngest Jenner is skilled at capitalizing on what’s trending. With sustained nostalgia over the 2010s and the 10 year anniversary of Kylie Cosmetics happening in tandem, fans are primed for King Kylie’s return. What better way to cash in on this than with new Kylie Cosmetics makeup products?

The rollout, which incorporates fan-favorite iconography and a sequel to a 2016 gloss launch video, has been well-received. The choice to first launch the King Kylie comeback on Snapchat, the platform where this era began, doubles down on the nostalgia over this time.

“Snapchat will always feel like home to me,” Jenner said in a release. “It’s where I first really got to talk to my fans and share my life in real time–all the big moments, the little ones, everything. I’ve captured so many memories there, and I’m so excited to be back to celebrate 10 years of Kylie Cosmetics with everyone who’s been part of this journey.”

The King Kylie collection launches Oct. 18. I’ll be curious to see if it sells out. It looks like she’s bringing back some cult favs and built the entire line off of what fans wanted the most. If Jenner singlehandedly brings back liquid lipsticks… beware of dry lips, folks.

Trisha Paytas, the problematic queen of YouTube, will be making her Broadway debut as Maxine Dean in Beetlejuice starting in November. A lot of people are not happy about this decision. 

Paytas is iconic — there’s no denying that! However, she has done and said a lot of bad things over her nearly 20 years online. Obviously, no one is perfect and everyone has the capacity to change. In all fairness, Paytas has demonstrated a desire and willingness to do better over the years, especially as she has found stability and started a family. 

Still, over the past year in particular, it feels like there’s been a bit of a whitewashing of her persona and work. This is the person that created a racist Japanese caricature, “came out” as a chicken nugget among other transphobic stunts, faked a DID diagnosis, made antisemitic comments, and much more. I found it odd that she has found enthusiastic, vocal fans in people like Katy Perry and Chappell Roan. While I don’t think she deserves Trishyland levels of hate and scrutiny, she also doesn’t necessarily deserve a Broadway role either. Although, who is to decide when or how much a person has atoned for their past sins enough to transcend them? That is the eternal question online.

We all know that cancellation does not mean your career is over. But Paytas, like all formerly cancelled influencers, will always have to answer for their past. In fact, since the Broadway news was announced, she has had to address a number of her past actions and her previous remarks about Palestinians. Under a critical video calling her out for these things, Paytas denied speaking negatively toward Palestinians.

Paytas, whose husband Moses Hacmon is Israeli, has previously said she was “for Israel not Palestine” and dressed up as an IDF soldier. On other occasions, she has also said she is “Team Palestine.” Just the other day, she donated $5,000 to get Palestinians in Gaza medical assistance. In typical Paytas fashion, people aren’t totally sure where she stands or what she has learned. As a result, there’s been backlash toward her recent cultural ascendence.

Under that same video above, Paytas acknowledged that she has done a lot of harm in her past and understood that she will always have to work on rebuilding trust.

“I will never ever stop apologizing for my wrong doings,” she commented. “I can only move forward, be better, and use my voice and money to help all those communities I deeply care [about].”

Her full comments can be seen below. 

Paytas will be in Beetlejuice from Nov. 4 to 23.

Every Monday letter gets a playlist. Today, a 27-minute Saturn Return playlist for my 27th birthday.

In this week’s playlist:

Other things I want to share with you.