The future of Tumblr

Hi folks! Tumblr is 18 now, if you can believe it. What does adulthood have in store for the platform, which in its current state is often left out of the conversation on the internet?

In March, I spoke to folks at Tumblr about the constant revival of its 2010s heyday, how more Gen Z users have started signing up for the platform, and what kind of things they’re doing on there.

Below are some of the takeaways from our conversation. Subscribe to the Yapper tier so you don’t miss it. 

It seems like nostalgia has been the driving force behind interest in Tumblr for the past five years as “2014 Tumblr” has been romanticized again and again. But as social media users, especially young people, have become increasingly burnt out from their algorithms, I’ve wondered if Tumblr would experience a resurgence as an alternative online experience.

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