Happy Thursday!

Oh how I miss the days where I got paid the big bucks to recap online gossip. These are the times that’ll make you miss tea channels! Internet drama is still a cottage industry, but it’s more rare these days to have a big, messy, high-profile dust-up like this. 

So, here is quite literally everything you need to know about this Alex Cooper vs. Alix Earle drama, including the silly side spats (with a flow chart!). Many of you probably know bits and pieces about this by now, but I compiled it all in one place for you. Enjoy! Subscribe to the Yapper tier for the full breakdown.

Coming down from the high of Coachella weekend, influencer Alix Earle woke up on Monday to the news that Call Her Daddy host Alex Cooper called her out for throwing subliminals. What has since ensued is both messy and nothingburger. As exciting as the feud seems, one look at the story so far reveals pretty inconsequential drama (“So it's nothing,” my boyfriend, who asked me to explain this all to him, said after I explained the beef and its tangential fights for a full 17 minutes last night.) 

But low stakes tea is always fun to spill, so I will untangle this web of influencer drama for you today. My takeaway is ultimately that 1) Alex Cooper has clearly learned a lot from her mentor Dave Portnoy; 2) Barstool is always at the scene of the crime; and 3) some of you people conflate business with being a “mean girl” and you gotta grow up. I have no horse in this race personally, but damn, the discourse is irritating!

Let’s start with the core conflict: Alex Cooper vs Alix Earle.

What caused this whole debacle everyone is talking about? Well, Alix Earle reposted a TikTok from a creator called The Bravo Mom, who accused Alex Cooper of being an "ambulance chaser,” referring to the term used for lawyers who solicit clients fresh out of accidents. Cooper then called on Earle to address her issue head-on, saying there is no NDA stopping her from telling her story.

“What’s the beef?” Cooper said in her TikTok, tagging Earle in the caption. “Because I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online for you. Not interested. I know what happened, and so do you. So talk, unless the fake narrative that you’re creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me.”

“Okay on it!!” Earle commented.

The two Alexes were once on good terms, with Cooper signing Earle as one of the first stars for her media company Unwell in 2023. Earle produced her podcast Hot Mess under Unwell until February 2025 when she was dropped from the network, causing speculation about a rift between the two influencers. Things have remained pretty under wraps until this week, although Earle still hasn’t come out to recount the beef.