Hi everyone. It is once again time for artists and music fans to trek through the California dust and desert for Coachella. 

Coachella has had its doubters recently due to declining ticket sales and reports of organizers struggling to nab A-list headliners. But it’s still as relevant as ever, thanks in part to its devoted audience of stan accounts online that watch the livestream. 

What Coachella lacks in existing star power, it makes up in its ability to boost ascending pop royalty. I get more into this below for paid subscribers. Upgrade to the Yapper tier so you don’t miss it. 

Which breakout star are you rooting for this year? For what it’s worth, you should not sleep on Amaarae and Lola Young. Or perhaps this is MARINA’s year to rise from the ashes of the khia asylum? We’ll find out soon enough!